About Us

LIVIN' LIFE® is an Atlanta based lifestyle brand. We aim to inspire others to pursue their dreams and enjoy this journey we call life.


"Life is not a rehearsal; we're only here for a minute. So do whatever it takes to make your dreams a reality. Your only real obstacle is yourself. But remember it's not about the destination; it's the journey that matters. So make sure you're LIVIN' LIFE and enjoying every single second."

- Antonio Vaughn


Livin Life Manifesto 3x4

The Face Behind The Brand

Antonio Vaughn

Antonio Vaughn

LIVIN' LIFE® began in 2006 as a creative outlet for myself. I thought it would be fun to make myself a few custom t-shirts with inspirational phrases. The t-shirts were a fun way for me to encourage myself to enjoy life and not be afraid to pursue my dreams. Whenever I wore a shirt random people would compliment me; and some even asked where they could purchase one. After being approached numerous times I started thinking . . . "maybe I should sell some shirts". I just woke up one morning and decided to start a company.

I didn’t have a business plan and my funds where limited. I just took the little bit of money that I had and got 100 t-shirts printed. I drove around Atlanta selling t-shirts out the trunk of my car. I had no idea what I was doing and I didn’t know if anyone would actually buy one of my shirts. I didn’t let that stop me though; I took a chance and just tried to learn as I go.